A branding project for a private spa.
We developed its concept, naming, logo, printed materials, and signage.
SAYU means ‘hot water’ (in Chinese characters, it’s written as white hot water) and was inspired by the white exterior of the building in which the spa itself is located as well as by the atmosphere of the hot air that fills a room whitely.
The logo mark expresses the quiet and serene nature of the sound and the delicate and refined space.
Signage
Signage
Web
Web
Web
Photo
Movie
private totonoi spa sayu from Polar on Vimeo.
sayu
sayu
Client
Location
Creative Direction
Art Direction
Designer
Videographer
＊：external
