Visual identity and introduction page for a copywriter unit. The unit's concept involves "solving problems like a clear blue sky", a theme we expressed in photography and graphics. Upon scrolling down on the introductory page, the blue sky image turns to white and the text changes color. The text itself is presented in a style typically used in Japanese novels, emphasizing the focus on writing as a tool to solve problems used by the company in its work.
CI VI
Web
Web
Ao to Kai
https://www.aotokai.com/Ao to Kai
https://www.aotokai.com/Client
Location
Art Direction
Designer
Writer
*:external