VI planning for ZAZAZA, a BBQ facility built in a coastal park in Hyogo Prefecture.
We were in total charge of the naming, concept, branding plan, graphic design, web design, and signage design.
The name 'ZAZAZA' is based on the wish to create a facility full of fun sounds, such as the sound of waves, laughter, cooking, and sand being stepped on.To express this concept in the logo, an old typeface with a rough, casual feel was used as the base,
The logo is based on a rough, casual old typeface, with the "a" angled to create movement and the middle "za" as "az" to give the logo a sense of rhythm and humor, and to create a strong impression.
53th Japan Sign Design Awards, Kansai Region Design Prise
New logo and deployment (BNN Publisher, 2020)